Courtyard by Marriott is attempting to appeal to the Millennial traveler through a new ad spot which highlights the aspirations and lifestyle of this demographic, rather than simply speaking to the services offered through the hotel chain.
The ad follows a young woman as she travels the world, staying in various Courtyard hotels along the way. The woman's father narrates the clip and speaks to the passion and drive of the young traveler. The clever campaign aligns the hotel's values with that of Millennials, painting the brand as one that prioritizes and understand the adventure and excitement that this "next-generation of guests" values.
The ad concludes with the campaign's slogan, “Passion moves us forward. It’s how you think. It’s how we think.”
Image credit: Courtyard by Marriott