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Ikea's Print Ad Features Lavender and a White Noise Machine

 - May 9, 2018
References: memacogilvy & adweek
Furniture brands often take pride is helping consumers get a good night's sleep, but Ikea's print ad is taking this one step further, through offering all the tools one might need to achieve a full eight hours of rest.

The clever ad has been printed with lavender ink -- a scent that's famed for relaxing and calming properties. In fact, lavender oil has been known to alleviate some of the symptoms of insomnia. To make matters even more interesting, this ad comes equipped with a DIY white noise maker, that can be created by folding out the tabs, and plugging the system into a USB. It can then be placed by one's bedside to help soothe the user to sleep.

Image credit: Ogilvy Dubai