The Blake's Rainbow Seeker Hard Cider has been introduced by the brand as a new product that will provide consumers with a refreshing libation to enjoy this season that will also support civil rights initiatives. A sizable portion of the proceeds that are earned by the brand will be donated directly to The Human Rights Campaign (HRC) to support equal rights for LGBTQ people at home, work and in their community.
The Blake's Rainbow Seeker Hard Cider will be available starting this month and will surely be a popular product once the LGBTQ pride festivities start to kick off in the summer. The cider comes as part of the new Blake's Hard Cider Co. Kinder Cider Series that will help to bring awareness to different issues that are socially and environmentally oriented.
What Makes This Trend Stand Out
- Socially Responsible Beverages
- Opportunity for brands to create beverages that support social or environmental causes.
- Charity Partnerships
- Opportunity for brands to partner with charities to support social or environmental causes and increase sales.
- Cause Marketing
- Opportunity for brands to market their products as socially or environmentally responsible to appeal to conscious consumers.
Sectors Adopting This
- Alcoholic Beverages
- Opportunity for alcoholic beverage companies to create products that support social or environmental causes.
- Charities and Nonprofits
- Opportunity for charities and nonprofits to partner with brands to support social or environmental causes and increase donations.
- Event Planning
- Opportunity for event planners to incorporate socially and environmentally responsible products and partnerships into their events.
