The Peacock Lychee & Lime Cider Has a 4.0% ABV
Michael Hemsworth — September 4, 2021 — Marketing
References: kbedrinks & conveniencestore
The Peacock Lychee & Lime cider has been announced by KBE Drinks as the first of its kind for the UK cider market that will provide consumers with a premium libation that also supports a good cause.
The cider is crafted with a premium flavor and features a 4% ABV, while the company will be donating a portion of each sale with 25p going towards Hospitality Health, Hospitality and Only a Pavement Away. The brand will be promoting the cider with a consumer PR campaign as well as partnerships with prominent Asian food bloggers and influencers to get the word out.
Head of Marketing at KBE Drinks John Price spoke on the new Peacock Lychee & Lime cider saying, "It has obviously been an extremely challenging last eighteen months or so for the hospitality industry, so we are delighted to team up with some of our charity partners on this launch and hopefully be making a significant donation to them. During lockdown UK consumers have been embracing new flavours and the lychee is growing in popularity, in part thanks to the Lychee Martini, so along with the current growth in popularity of fruit ciders in general, we are confident it will be well received by consumers.”
The cider is crafted with a premium flavor and features a 4% ABV, while the company will be donating a portion of each sale with 25p going towards Hospitality Health, Hospitality and Only a Pavement Away. The brand will be promoting the cider with a consumer PR campaign as well as partnerships with prominent Asian food bloggers and influencers to get the word out.
Head of Marketing at KBE Drinks John Price spoke on the new Peacock Lychee & Lime cider saying, "It has obviously been an extremely challenging last eighteen months or so for the hospitality industry, so we are delighted to team up with some of our charity partners on this launch and hopefully be making a significant donation to them. During lockdown UK consumers have been embracing new flavours and the lychee is growing in popularity, in part thanks to the Lychee Martini, so along with the current growth in popularity of fruit ciders in general, we are confident it will be well received by consumers.”
Trend Themes
1. Charitable Beverages - Food and beverage companies can incorporate charitable donations into their products, potentially increasing customer loyalty and social impact.
2. Exotic Fruit Flavors - Incorporating exotic flavors like lychee in traditional beverages can attract new customers and create a unique product in a crowded industry.
3. Cause-related Marketing - Collaborating with non-profits and charitable organizations can increase brand image and customer appeal while promoting a good cause.
Industry Implications
1. Beverage - The beverage industry can innovate by creating more charitable products that offer unique flavors to consumers.
2. Food - The food industry can explore incorporating exotic fruit flavors into traditional dishes or snack items to offer something new and exciting to customers.
3. Marketing - Marketing agencies can offer cause-related marketing services to clients looking to promote their brand while giving back to the community.
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