Spotify Captures Consumer Attention with a Scary Commercial

 - May 16, 2018
References: spotify & designtaxi
Music streaming service Spotify boldly promotes the slogan 'Killer songs you can't resist' in a scary commercial that is inspired by the film genre of horror. The ominous advertisement boasts the popular 'Havana' single by American-Cuban singer-songwriter Camila Cabelo. Building on the catchy melody of the tune, the scary commercial symbolically turns it into a "killer song" that summons a dark and masked child-like figure.

The horror film short is a part of Spotify's 'Love What You Love' -- the streaming service's "largest global campaign to date." This scary commercial specifically advertises the new updates of the Spotify service for iOS and Android users, which includes "new on-demand playlists, improved personalization, and a mobile data-saving option."