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Horror-Inspired Streaming Service Ads

Spotify Captures Consumer Attention with a Scary Commercial

— May 16, 2018 — Marketing
Music streaming service Spotify boldly promotes the slogan 'Killer songs you can't resist' in a scary commercial that is inspired by the film genre of horror. The ominous advertisement boasts the popular 'Havana' single by American-Cuban singer-songwriter Camila Cabelo. Building on the catchy melody of the tune, the scary commercial symbolically turns it into a "killer song" that summons a dark and masked child-like figure.

The horror film short is a part of Spotify's 'Love What You Love' -- the streaming service's "largest global campaign to date." This scary commercial specifically advertises the new updates of the Spotify service for iOS and Android users, which includes "new on-demand playlists, improved personalization, and a mobile data-saving option."
Trend Themes
1. Streaming Service Advertisements - Disruptive innovation opportunity: Explore new ways to create engaging and memorable advertisements to capture consumer attention in the competitive streaming service industry.
2. Horror-inspired Marketing Campaigns - Disruptive innovation opportunity: Incorporate elements of the horror genre in marketing campaigns to create a unique and impactful brand image.
3. Enhanced Personalization in Music Streaming - Disruptive innovation opportunity: Develop advanced algorithms and technologies to provide highly personalized music recommendations and playlists for users, enhancing their streaming experience.
Industry Implications
1. Music Streaming - Disruptive innovation opportunity: Introduce innovative features and enhancements to music streaming platforms to attract and retain users in a highly competitive industry.
2. Advertising and Marketing - Disruptive innovation opportunity: Combine creativity and technology to create immersive and attention-grabbing advertisements that resonate with consumers and differentiate brands.
3. Mobile Applications - Disruptive innovation opportunity: Continuously improve and optimize mobile applications to enhance user experience, offer new features, and remain competitive in the ever-evolving app market.
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