Model Miranda Kerr's Kora Organics brand recently launched the #myKORA campaign to share the stories that come from its diverse customer base of women of all ages and all walks of life. The campaign spotlights a group of women between the ages of 15 and 53, as well as their favorite products and how they use them.
For #myKORA, Miranda Kerr herself got behind the camera and shot the campaign to celebrate her vibrant customer base and their shared love of the certified organic skincare range.
The #myKora campaign includes 31-year-old Kristal, who is pregnant and relies on the safely formulated Kora Organics products for her and her baby, 37-year-old Themba who suffers from numerous allergies and 15-year-old Shae who has found a way to manage oily skin and breakouts.
Key Themes Behind This Trend
- Diversity in Skincare Campaigns
- Opportunity for brands to celebrate diverse customer bases through personalized campaigns.
- Celebrity-backed Campaigns
- Opportunity for celebrities to leverage their influence to bring attention to their brand and products.
- Organic Skincare Products
- Opportunity for brands to cater to a growing consumer interest in organic and clean skincare products.
Where This Applies
- Beauty
- Skincare brands can leverage diverse campaigns and organic products to attract a wider consumer base.
- Marketing
- Celebrity-backed campaigns can provide marketing opportunities for brands to reach new audiences.
- Health and Wellness
- Growing interest in organic skincare products presents opportunities for companies to innovate and create new organic products to meet consumer demand.
