Age-Positive Natural Cosmetics

Kind Science Skincare Celebrates Aging Skin and More

The Kind Science skincare product range has been created by Ellen DeGeneres in partnership with Victoria Jackson to provide consumers with a way to take care of their skin as they age. The products are all formulated without any fragrances, harsh chemicals or preservatives in the mix and are suitable for use by consumer with all different skin types. The products are intended to help celebrate aging skin and be a great option for all skin regardless age, skin type or gender.

DeGeneres spoke on the new Kind Science skincare product range saying, "The concept for Kind Science came about as I had struggled for years to find skincare products that didn’t irritate my increasingly sensitive skin. I’ve tried pretty much everything out there and finally decided to launch my own line, not wanting to compromise the things that matter most to me - caring for yourself, animals and the planet. Kind Science isn’t about anti-aging because aging is a good thing, it shows you’ve lived a lot, learned a lot, and hopefully laughed a lot. I want to keep laughing, just with fewer laugh lines and wrinkles!”

Natural Cosmetics
Opportunity to innovate with natural ingredients and eco-friendly packaging for the skincare industry
Age-positive Beauty
Disruptive innovation in the beauty industry by creating products that celebrate and empower aging skin
Sensitive Skin Solutions
Innovative solutions for skincare for consumers with sensitive skin, free of fragrances, harsh chemicals, and preservatives

Industries Being Reshaped

Skincare
Opportunity to disrupt the skincare industry with natural, eco-friendly, and sensitive skin solutions
Beauty
Disruptive innovation in the beauty industry by creating products that celebrate and empower aging skin
Health and Wellness
Opportunity to innovate by creating products that promote healthy aging and self-care
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 90%
Freshness 11%