Seed Marketing Agency's ASOS Blank Canvas activation encouraged students to explore their creativity. Following ASOS' brief for a memorable "Back to School experience for students across Europe, Australia and the US," the agency's project aimed to position the fast fashion company as a go-to destination for students seeking stylish and affordable products.
In addition to a digital campaign of the same name, ASOS Blank Canvas was promoted at Freshers’ Fairs -- a student event hosted in London. The event featured a customized truck where students could create DIY tote bags. Students then got the chance to enter their design for a chance to win access to ASOS HQ creative workshops, prize money and the chance to have their piece sold on the retailer's website.
Specializing in student-focused experiential marketing, Seed Marketing Agency offers everything from student brand ambassadors and audience insight strategy to both live and digital experiences that are personalized for its partners.
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Why This Trend Is Growing
- Experiential Marketing
- Seed Marketing Agency's ASOS Blank Canvas activation showcases the trend of experiential marketing, where brands create memorable experiences for consumers to engage with their products or services.
- DIY and Customization
- The DIY tote bag creation at the ASOS Blank Canvas activation taps into the trend of personalization and customization, allowing consumers to create unique, one-of-a-kind products.
- Brand Collaboration
- ASOS Blank Canvas offers students the opportunity to collaborate with a well-known fashion retailer, highlighting the trend of brand collaborations to reach new audiences.
Industries Being Reshaped
- Fashion Retail
- ASOS Blank Canvas transforms ASOS into a go-to destination for students seeking stylish and affordable products by engaging them creatively.
- Marketing and Advertising
- Seed Marketing Agency specializes in student-focused experiential marketing, offering innovative strategies and personalized experiences for clients to connect with their target audience.
- Education and Campus Events
- Freshers' Fairs provide a platform for brands like ASOS to interact with students, opening up opportunities for partnerships and engaging experiences.
