Seed Marketing Agency's ASOS Blank Canvas activation encouraged students to explore their creativity. Following ASOS' brief for a memorable "Back to School experience for students across Europe, Australia and the US," the agency's project aimed to position the fast fashion company as a go-to destination for students seeking stylish and affordable products.
In addition to a digital campaign of the same name, ASOS Blank Canvas was promoted at Freshers’ Fairs -- a student event hosted in London. The event featured a customized truck where students could create DIY tote bags. Students then got the chance to enter their design for a chance to win access to ASOS HQ creative workshops, prize money and the chance to have their piece sold on the retailer's website.
Specializing in student-focused experiential marketing, Seed Marketing Agency offers everything from student brand ambassadors and audience insight strategy to both live and digital experiences that are personalized for its partners.
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