Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The ASOS Blank Canvas Activation Unlocked Fun Prizes
Seed Marketing Agency's ASOS Blank Canvas activation encouraged students to explore their creativity. Following ASOS' brief for a memorable "Back to School experience for students across Europe, Australia and the US," the agency's project aimed to position the fast fashion company as a go-to destination for students seeking stylish and affordable products.
In addition to a digital campaign of the same name, ASOS Blank Canvas was promoted at Freshers’ Fairs -- a student event hosted in London. The event featured a customized truck where students could create DIY tote bags. Students then got the chance to enter their design for a chance to win access to ASOS HQ creative workshops, prize money and the chance to have their piece sold on the retailer's website.
Specializing in student-focused experiential marketing, Seed Marketing Agency offers everything from student brand ambassadors and audience insight strategy to both live and digital experiences that are personalized for its partners.
Image Credit: Seed Marketing Agency
In addition to a digital campaign of the same name, ASOS Blank Canvas was promoted at Freshers’ Fairs -- a student event hosted in London. The event featured a customized truck where students could create DIY tote bags. Students then got the chance to enter their design for a chance to win access to ASOS HQ creative workshops, prize money and the chance to have their piece sold on the retailer's website.
Specializing in student-focused experiential marketing, Seed Marketing Agency offers everything from student brand ambassadors and audience insight strategy to both live and digital experiences that are personalized for its partners.
Image Credit: Seed Marketing Agency
