Cosmetics brand and retailer Sephora is expanding its complimentary classes with the addition of its Bold Beauty campaign, which aims to help members of the trans community increase their confidence, and show them that they're welcome in its stores.
Although the retailer has stated that it's planned to introduce the imitative for a long time, representatives wanted to ensure that it would be correctly executed. To do this, Sephora held focus groups, offered sensitivity training, and picked stores in strategic locations. In addition to offering the free beauty classes at 150 locations, Sephora created YouTube tutorials for those who may not have access to its classes.
In the past, the retailer also launched Classes For Confidence, which empowers those who have gone through major life events.