As a follow-up to its successful 7UP vs The Heat campaign, PepsiCo collaborated once again with creative agency Impero on an all-new summer campaign called 'RefresCosas’ (Refreshing Things).
#RefresCosas is based on four major concepts like Miniaturas, Paper Stories and Personalidades, each of which boasts eight short-form pieces of content that will be shared as GIFs and videos online. As a whole, each short clip was developed to be "short, punchy and beautiful." Some examples include soda cans having playful shootouts with one another, citrus fruits crossing the street or 7UP cans playing a game of tennis.
The #RefresCosas campaign will unfold across 7UP's social media channels for eight Latin American markets: Colombia, Venezuela, Uruguay, Mexico, Chile, República Dominicana, Perú and Argentina.