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Blue Bunny Debuts New Bunny Snack & Mini Swirls Flavors to Target Adults

 - May 29, 2018
References: bluebunny & siouxcityjournal
In an ice cream campaign that mixes luxury with sweet indulgence, Blue Bunny announces the latest flavors in its Mini Swirls and Bunny Snacks. The new additions for the former include Mint Cookie Crunch and Cinnamon Cereal — both inspired by Girl Scout Cookies and Cinnamon Toast Crunch respectively. The Bunny Snacks, on the other hand, boast flavors like Chocolate Hazelnut, Vanilla Fudge Brownie, Mint Chocolate Twist and Strawberry Cheesecake. Each treat is individually wrapped in a freezer bag, making it easy for individuals to snack, while the cones are filled with reduced fat ice cream for the diet-conscious.

Blue Bunny is dedicated to creating a snack that will allow "customers [...] to feel good about indulging." The ice cream campaign targets the "mobile consumer" as the portability and premium taste are a nice break from the work environment.

Photo Credits: Tim Hynds