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Sleek Ice Cream Campaigns

Blue Bunny Debuts New Bunny Snack & Mini Swirls Flavors to Target Adults

— May 29, 2018 — Lifestyle
In an ice cream campaign that mixes luxury with sweet indulgence, Blue Bunny announces the latest flavors in its Mini Swirls and Bunny Snacks. The new additions for the former include Mint Cookie Crunch and Cinnamon Cereal — both inspired by Girl Scout Cookies and Cinnamon Toast Crunch respectively. The Bunny Snacks, on the other hand, boast flavors like Chocolate Hazelnut, Vanilla Fudge Brownie, Mint Chocolate Twist and Strawberry Cheesecake. Each treat is individually wrapped in a freezer bag, making it easy for individuals to snack, while the cones are filled with reduced fat ice cream for the diet-conscious.

Blue Bunny is dedicated to creating a snack that will allow "customers [...] to feel good about indulging." The ice cream campaign targets the "mobile consumer" as the portability and premium taste are a nice break from the work environment.

Photo Credits: Tim Hynds
Trend Themes
1. Flavored Ice Cream Enhancements - The introduction of unique flavors inspired by popular brands presents an opportunity for ice cream companies to disrupt the market and attract new customers.
2. Convenient On-the-go Snacking - The individually wrapped frozen treats cater to the mobile consumer, offering a convenient and portable option that can be enjoyed anytime, anywhere.
3. Healthy Indulgence - The use of reduced fat ice cream in the cones allows for guilt-free indulgence, tapping into the growing demand for healthier dessert options.
Industry Implications
1. Ice Cream Manufacturing - Ice cream manufacturers can capitalize on the trend by incorporating creative flavors and convenient packaging to attract a wider consumer base.
2. Food and Beverage Packaging - Companies in the packaging industry have an opportunity to create innovative and functional packaging solutions for frozen treats that prioritize convenience and portability.
3. Healthy Dessert Alternatives - The reduced fat ice cream in Blue Bunny's products aligns with the demand for healthier dessert options, presenting an opportunity for businesses in the health food and dessert industry to create indulgent yet nutritious offerings.
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