The Blue Bunny Stuffed Puffs ice cream range is being launched as a series of frozen desserts perfect for summertime enjoyment that are ready to provide familiar flavors in an alternative format. The desserts come in three varieties including Birthday Cake, Cookies 'n Cream and S'mores, which each feature a blend of ingredients but put a marshmallow swirl in the spotlight. The ice creams showcase dual branding to draw in both existing Blue Bunny fans as well as shoppers with a penchant for Stuffed Puffs marshmallow products.
The Blue Bunny Stuffed Puffs ice cream range is rolling out to Walmart locations nationwide where shoppers can pick them up in 46-ounce tubs. The frozen desserts are expected to be a hit ahead of the busy summertime entertaining months.
Image Credit: Blue Bunny
What Makes This Trend Stand Out
- Marshmallow-trend
- Incorporating marshmallow into unexpected food and drink items could be a way to spice up classic flavors and draw in younger demographics.
- Alternative-formats-trend
- Brands experimenting with familiar flavors in new formats - like ice cream that features a mixture of flavors - could empower them to disrupt the food industry and bring in a new group of consumers.
- Dual-branding-trend
- Using dual branding to reach two different markets - such as lovers of Blue Bunny ice cream and fans of Stuffed Puffs - could be a smart way for brands to expand their customer base and market reach.
Sectors Adopting This
- Frozen-desserts-industry
- Companies within the frozen dessert industry should consider experimenting with unexpected flavor combinations and formats to keep up with changing consumer tastes.
- Confectionery-industry
- The confectionery industry could explore ways to incorporate marshmallow into products to appeal to younger consumers - who are always looking for something new and exciting.
- Retail-industry
- Dual branding - blending two brands together to reach more consumers - could be a smart strategy for retailers to employ when developing new products, thereby establishing higher sales rates and customer loyalty.
