Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Volvic Touch of Fruit Waters are Infused with Stevia
Sugary drinks and sodas are reportedly losing popularity with consumers who are looking for a healthier way to stay hydrated, so the Volvic Touch of Fruit water beverages have been relaunched to reinvigorate interest in the range.
The drinks have been reformulated to make use of stevia in the recipe to help reduce the amount of sugar found in each of the beverages. This helps the drinks to maintain the same flavor, while reducing sugar and overall calories from the lightly flavored water beverages.
The new Volvic Touch of Fruit drinks have also been introduced alongside the sugar-free varieties that offer big flavor without the use of sugar in the recipe. The drinks will be paired with a summertime marketing campaign titled, 'Well That's Refreshing,' which will take place from July 30 until the end of August in the UK.
The drinks have been reformulated to make use of stevia in the recipe to help reduce the amount of sugar found in each of the beverages. This helps the drinks to maintain the same flavor, while reducing sugar and overall calories from the lightly flavored water beverages.
The new Volvic Touch of Fruit drinks have also been introduced alongside the sugar-free varieties that offer big flavor without the use of sugar in the recipe. The drinks will be paired with a summertime marketing campaign titled, 'Well That's Refreshing,' which will take place from July 30 until the end of August in the UK.
