Sugary drinks and sodas are reportedly losing popularity with consumers who are looking for a healthier way to stay hydrated, so the Volvic Touch of Fruit water beverages have been relaunched to reinvigorate interest in the range.
The drinks have been reformulated to make use of stevia in the recipe to help reduce the amount of sugar found in each of the beverages. This helps the drinks to maintain the same flavor, while reducing sugar and overall calories from the lightly flavored water beverages.
The new Volvic Touch of Fruit drinks have also been introduced alongside the sugar-free varieties that offer big flavor without the use of sugar in the recipe. The drinks will be paired with a summertime marketing campaign titled, 'Well That's Refreshing,' which will take place from July 30 until the end of August in the UK.