The Volvic Touch of Fruit Peach & Raspberry flavor is being launched by the brand in the UK to provide consumers with a way to enjoy impressive hydration and more in a decidedly flavorful way. The drink is being rolled out by the brand starting in March 2022 and features a sugar-free recipe that doesn't skimp when it comes to the premium flavors of peach and raspberry. Crafted with natural flavors, the drink is fortified with vitamin B6 to help increase the person's vitality to easily take care of their daily to-dos.
Category Marketing Director at Danone Gemma Morgan commented on the new Volvic Touch of Fruit Peach & Raspberry flavor saying, "The Volvic Touch of Fruit range has been delivering strong growth across the market in the last year and the launch of this popular flavour combination is a tasty way to help even more people stay hydrated.”
What's Driving This Trend
- Vitamin-infused Waters
- Opportunity for other beverage brands to incorporate vitamins into their products for added health benefits and differentiation.
- Sugar-free Beverages
- Opportunity for other beverage brands to cater to consumers looking to reduce sugar intake while still enjoying flavorful drinks.
- Natural Flavors
- Opportunity for ingredient suppliers to offer clean label natural flavors to meet the increasing demand from consumers seeking healthier and more transparent products.
Who This Affects Most
- Beverage Industry
- Brands can capitalize on this trend by offering unique flavors, added nutrients, and sugar-free options to attract health-conscious consumers.
- Health and Wellness Industry
- Opportunity for vitamin and supplement companies to partner with beverage brands to create functional and healthy drinks for consumers.
- Ingredient Industry
- Ingredient suppliers can capitalize on this trend by offering natural and clean label flavor solutions to meeting the increasing demand from consumers seeking healthier and more transparent products.
