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Accountable Festival Ads

The NXNE 2018 Campaign Takes Ownership of Its Past Downfalls

— May 21, 2018 — Marketing
Rather than sweeping its bad reviews under the rug and rebranding in hopes of former attendees forgetting, the team behind NXNE 2018's campaigns are taking full ownership of where they went wrong in 2017, showing the city of Toronto exactly how they're going to improve this year's events.

While NXNE 2017 took place in a near empty Port Lands venue, this year's will be right in the bustling Yonge-Dundas Square, ensuring a more lively experience that the public can access for free. To highlight last year's downfalls, and the improvements being made to the three-day music festival, the NXNE 2018 team features negative reviews at the beginning of its promotion. To this, they say "we hear you," showing viewers that they shouldn't write it off.

Although much of the lineup has yet to be revealed, NXNE 2018 will feature an impressive roster of performers, including Jazz Cartier, Azealia Banks, U.S. Girls, and Cadence Weapon.
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