To babies and children, their moms are their superheroes, and Summer Infant's 'M.O.M. Squad' is reflective of just that.
This creative marketing campaign celebrates pregnant women by introducing a new series of pregnant superheroes with super-mom powers. The campaign considers the physical and emotional challenges that moms and expecting mothers face, and turns those obstacles into something illustrative and empowering. What's most exciting, is that this league of heroes were inspired by real moms who were nominated by loved ones. Some of the characters include Tammy: Professor Potty, Patty: The Motherload, Jasmine: Aquamom and Steph: Agent Momitor.
Whether dealing with bath time or pregnancy pain, Summer Infant's 'M.O.M Squad hilariously highlights the challenges of motherhood.