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Emotion-Transcending Fashion Ads

The Bottega Veneta Fall 2018 Campaign Explores a Unique Narrative

— May 22, 2018 — Marketing
The Bottega Veneta Fall 2018 collection was recently premiered by the Italian luxury goods label, along with a short film that explores the inspiration behind some of its latest designs.

Less than a minute long, the short film shows a man and a woman in a futuristic setting, with statement lighting and retro technology taking it over. Throughout the film, both people are apart from one another, but they are able to find a connection through the technology that they have access to. This is shown when the pair are able to join hands through two sets of televisions, at which point they are finally able to enter each other's worlds and are shown together.

With this video, the Bottega Veneta Fall 2018 is presented with a modern take, highlighting the sleek designs that are made to fit seamlessly into the wearer's life.
Trend Themes
1. Futuristic Fashion - Exploring fashion designs that incorporate futuristic elements and innovative technology.
2. Narrative Filmmaking in Fashion Ads - Creating fashion ads that are cinematic and tell a unique story.
3. Emotion-transcending Ads - Advertisements that use technology to bring consumers closer to the emotions behind a brand.
Industry Implications
1. Luxury Fashion - Incorporating innovation and storytelling in high-end fashion campaigns.
2. Film Production - Partnering with fashion brands to create cinematic and engaging ads.
3. Technology and Fashion - Exploring ways in which new technologies can enhance and bring a new level of emotion to fashion campaigns.
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