McDonald's proudly celebrates the 50th anniversary of the Big Mac via posters, themed t-shirts, watches, Coca-Cola cans, and now the fast-food chain launches a futuristic commercial that is temporally set in the year 2068. Conceived with the help of TBWA Spain, the narrative follows a protagonist who interacts with highly advanced technology — from LED wrist screens and phonecall-receiving eyewear lenses to hovering umbrellas and hologram alarm clocks. Because of its masterful construction, the futuristic commercial can easily be mistaken for a Black Mirror episode.
With this celebratory initiative, McDonald's envisions what the world will be like when the Big Mac turns 100. In the midst of the high-tech but mundane life, where food has been reduced to simple cubes, McDonald's signature offering still stands out as a delicious treat that brings people together.
What's Driving This Trend
- Futuristic Technology
- Exploring advanced technology like LED wrist screens and phonecall-receiving eyewear lenses.
- Temporally Themed Advertising
- Creating commercials that are set in the future to generate excitement and intrigue.
- Celebrating Milestones
- Using celebratory initiatives to envision the future and promote brand longevity.
Who This Affects Most
- Fast Food
- Using futuristic commercials to promote unique offerings and stand out in a competitive market.
- Advertising
- Creating temporally themed commercials to captivate audiences and generate brand buzz.
- Technology
- Developing innovative products like LED wrist screens and phonecall-receiving eyewear lenses for future consumer needs.
