Pouch packaging has quickly become one of the most popular solutions for children's food, so the Yoplait yogurt pouches have been unveiled to make the new product applicable for parents and kids.
The yogurt products are set to be available in the UK and will come in two branding varieties including Star Wars and Avengers, which makes it a fun option for children to enjoy. The yogurts are suitable for children aged five to ten and can be enjoyed in the car or as part of a snack without the need for spoons to offer a nutritious, mess-free treat.
Speaking on the new Yoplait yogurt pouches, General Mills Senior Brand Manager for Yoplait Kids, Nina Shanahan, said, "Yoplait UK already leads the market in licensed yogurt products and this new activity is all about leveraging the top licensed brands in formats that have the most appeal to shoppers and their kids. To ensure the products have the widest appeal and to drive purchase, we’ve given them a £1 every day low price."