TRUFF is gaining popularity at an uncanny rate and this can perhaps be attributed to its quality ingredients and its design-forward hot sauce packaging. Investors include the likes of fashion designer Jon Buscemi and the founder of the Agenda Trade Show Aaron Levant.
The truffle-based condiment guarantees the satisfaction of the spice-obsessed gourmand. The sleek hot sauce packaging of TRUFF, as well as its impeccable marketing, assures that the product is stocked by sneaker outpost establishments like Solebox.
TRUFF is an example of the emerging intersectionality between industries. Its integration into streetwear culture attests to the image-building of contemporary clothing brands and their cult following, as well as the incessant need for branding and design-forward thinking in all industries, including that of food.
Photo Credits: Cole Younger