Plant Protein Snack Bars

The Natural Balance Foods Trek Protein Flapjacks are Gluten-Free

The Natural Balance Foods Trek Protein Flapjacks offer consumers a new way to stay fueled throughout their day without having to reach for unhealthy options. The snacks are made with gluten-free oats and are packed with nine grams of added plant protein, which will come as welcome news to those who are looking to avoid animal-based alternatives. The snacks are the official nutritional snack of Tough Mudder UK and are set to make appearances at all of the various events that are set to take place this year in the UK.

The Natural Balance Foods Trek Protein Flapjacks identify the increasing demand for protein-rich snack foods as consumers seek out ways to stay fueled without derailing from their preferred diet.

Protein-rich Snacks
Opportunity to create new snack products that cater to the increasing demand for protein-rich options.
Gluten-free Foods
Opportunity to innovate in the gluten-free market by creating tasty and healthy snacks that are accessible to everyone.
Plant-based Alternatives
Opportunity to disrupt traditional animal-based snack products by offering plant-based alternatives that are just as tasty and healthy.

Sectors Adopting This

Snack Food Industry
Industry can innovate and grow by focusing on creating healthier and more convenient snack options.
Health Food Industry
Industry can benefit from the increasing demand for healthier food options by focusing on creating tasty and convenient products.
Fitness Industry
Industry can leverage the increasing demand for protein-rich snacks to create new products and services that cater to those with active lifestyles.
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 16%
Activity 21%
Freshness 8%

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