Futura Created an Evocative & Stylish Identity for Elanveda

 - May 2, 2018
References: byfutura & behance.net
Mexican design firm Futura created sophisticated packaging and a brand identity for Elanveda—"an Ayurveda-influenced brand" that caters high-quality herbal supplements and essential oil blends to its consumer. Informed by its client's style and target demographic, Futura utilized good, elegant and minimalist design to differentiate Elanveda from its competitors.

During the development of the sophisticated packaging, the Mexican practice chose to harness the powers of textures, coloring and layout to capture the consumer's attention. Thus, Elanveda's product is contained in an ultra-dark violet glass bottle that is not only aesthetically pleasing but also makes for a perfect oil container. Futura's well-designed sophisticated packaging effortlessly communicates a sense of luxury in alternative medicine, as well as the wellness-oriented use of organic ingredients.

Photo Credtis: Rodrigo Chapa