Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Alba1913's Packaging Reveals When a Customer Opens the Package

 - Apr 24, 2018
References: alba1913 & packworld
Alba1913 is a skincare cosmetics company that prides itself on sharing three generations of wisdom and traditions with consumers through its health-centric products for beauty and well-being. But unlike some of the other companies in this category that appeal to consumers with low-tech product packaging, Alba1913 favors NFC packaging that says "Scan Me."

These smart labels can be found on the secondary packages for Alba1913 products like its Rich Body Butter and Galenic Body & Intimate Wash, among others. Alba1913 worked with Talkin' Things to gain a better understanding of "where, how often, and by how many users products are scanned." With Talkin' Things' patented Proof of Purchase system, Alba1913 is able to access data on when a customer has opened their package, which indicates that they may want to be supported in learning more about the product and its applications—which NFC technology can easily help with.