KitKat is Introducing Ruby Cocoa in Bright Pink Wrappers

 - Apr 27, 2018
References: nestle & packagingoftheworld
Barry Callebaut and Nestlé teamed up to introduce the first commercial sale of a new type of chocolate in 80 years—a pink chocolate, which boasts the same naturally rosy hue as ruby cocoa beans. To help introduce the new kind of chocolate to the world, global creative agency Anthem Worldwide was tasked with creating packaging for the new KitKat Ruby Chocolate Bar.

The Millennial-targeted chocolate boasts a simple wrapper design that emphasizes the fact that the chocolate is made with ruby cocoa beans, as well as the notion that the product offers something new for consumers to discover.

The new ruby chocolate is said to be bold and fruity in terms of taste, an experience that is likely to captivate the interests of the adventurous foodie.