Cuina Canela Fina is a gastronomic space, located in an old industrial-inspired factory at the heart of Barcelona, and the institution employs Spanish creative Carlos Bermúdez and local design studio Pràctica for the development of its brand imagery.
Motivated by the value of the experience of Cuina Canela Fina, as well as the essence of gastronomy, the creatives build an identity out of the concept of "stains." Embracing what-some-might-argue as an unpleasant side-effect in the art of cooking, Carlos Bermúdez and Pràctica create strong, vibrant and modern brand imagery. Valuing simplicity over everything else, the designers utilized a single artistic procedure in the development of Cuina Canela Fina's identity -- Gyotaku, which is "an old Japanese printing technique that uses physical elements as printing plates."
Photo Credits: Enric Badrinas
What Makes This Trend Stand Out
- Stain-inspired Brand Imagery
- Opportunity for brands to embrace the concept of stains in their visual identity to create strong and vibrant imagery.
- Experience-based Gastronomy
- Growing trend of emphasizing the value of the gastronomic experience, creating opportunities for unique dining concepts and immersive culinary experiences.
- Utilization of Gyotaku Printing Technique
- Increasing interest in using the traditional Japanese printing technique of Gyotaku in brand identity to bring a unique and artistic element to visual design.
Sectors Adopting This
- Hospitality
- Opportunity for hotels, restaurants, and food establishments to incorporate stain-inspired brand imagery and focus on enhancing the gastronomic experience for customers.
- Graphic Design
- Opportunity for graphic designers to explore the use of stains and the Gyotaku printing technique in creating unique and visually appealing brand identities for clients.
- Fine Art
- Opportunity for artists and art galleries to incorporate stain-inspired elements and Gyotaku printing in their works, attracting a new audience and providing a fresh perspective on traditional techniques.
