Daniel & Denise recently underwent a rebranding initiative that transformed its entire design identity -- from its jam packaging to its logo, quality stamp and typography. The business is based in Lyon, France and holds two active restaurants and a store that boasts self-manufactured goods.
Designer Alessia Sistori focuses on preserving the traditional aesthetic of the family business while injecting it with notes of modernism. The creative develops a fresh new identity, whilst maintaining key aspects of the older imagery. This hints at recognizable details such as the red coloring and the red-white square pattern. Alessia Sistori strikes an artistic note with the Daniel & Denise identity redesign by decorating the jam packaging with adorable illustrations.
The result really communicates the warmth of the product, a quality that is usually associated with homemade preserves.
Photo Credits: Lilly Friedeberg and Marc Oortman
What Makes This Trend Stand Out
- Rebranding Initiatives
- Businesses are undergoing rebranding initiatives to transform their design identities and stay relevant in the market.
- Preserving Traditional Aesthetics
- Designers are focusing on preserving traditional aesthetics while bringing in elements of modernism to create a unique identity.
- Artistic Packaging Design
- Packaging designs are incorporating artistic elements such as illustrations to communicate the warmth and quality of the product.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry can explore rebranding initiatives to update their packaging designs and enhance brand perception.
- Hospitality
- The hospitality industry can benefit from preserving traditional aesthetics while incorporating modern elements to create a unique and visually appealing brand image.
- Design and Marketing
- The design and marketing industry can leverage artistic packaging designs to create visually striking and engaging brand identities for their clients.
