Daniel & Denise recently underwent a rebranding initiative that transformed its entire design identity -- from its jam packaging to its logo, quality stamp and typography. The business is based in Lyon, France and holds two active restaurants and a store that boasts self-manufactured goods.
Designer Alessia Sistori focuses on preserving the traditional aesthetic of the family business while injecting it with notes of modernism. The creative develops a fresh new identity, whilst maintaining key aspects of the older imagery. This hints at recognizable details such as the red coloring and the red-white square pattern. Alessia Sistori strikes an artistic note with the Daniel & Denise identity redesign by decorating the jam packaging with adorable illustrations.
The result really communicates the warmth of the product, a quality that is usually associated with homemade preserves.
Photo Credits: Lilly Friedeberg and Marc Oortman