Broken Coast is Destigmatizing Cannabis With Typography Labels

 - Apr 27, 2018
References: brokencoast & thedieline
Broken Coast, a Canadian cannabis brand catering to medical marijuana users, is standing out from the rest of the industry by adopting a cleaner look with typographically driven packaging. Established in 2014, this cannabis brand was the 12th licensed producer in Canada to be granted a cannabis sales license and has since been highly sought after by patients within the medical marijuana industry. The founders of Broken Coast have long been integrated into the British Columbia cannabis industry and were even part of the original growers that made 'BC Bud' an internationally known strain.

While the products grown and crafted by Broken Coast are stellar, the packaging definitely plays a large part in the brand's development. The typography-focused labels offer up a clean and professional look to the products and therefore remove a certain stigma associated with marijuana products. The labels also manage to infuse the legally necessary regulatory warnings on the packages in a way that is both appealing but also informative.