Snack bars are increasing in popularity amongst adult consumers looking for a quick way to fuel up when leading a busy lifestyle, which is seeing brands respond with options like the Toosum 'Bites with Benefits' bars.
Crafted using oatmeal and infused with flavorful fresh ingredients, the bars come in flavors including 'Coconut & Banana,' 'Cherry & Plum' and 'Blueberry & Greek Yogurt, amongst others. The bars contain just 100 calories, which makes them suitable for those who need a quick snack to stave off hunger as they work or look to recover after a workout.
The Toosum 'Bites with Benefits' bars acknowledge the rising preference with adult consumers for prepackaged food varieties that are flavorful, quick to consume and nutrient-dense.
Why This Trend Is Growing
- Rise of Snack Bars
- Opportunity to develop innovative, nutritious and convenient snack bars to meet the demands of busy consumers.
- Healthy Prepackaged Foods
- Potential for creating flavorful, nutrient-dense food options that cater to adult consumers' preference for convenience.
- Gluten-free Options
- Disruptive innovation opportunity in the market for gluten-free snack bars that are both delicious and satisfying.
Industries Being Reshaped
- Food and Beverage
- Development of new snack bar products and flavors to meet the increasing demand for convenient and healthy on-the-go options.
- Fitness and Wellness
- Opportunity to cater to health-conscious consumers by offering snack bars as post-workout recovery options with added nutritional benefits.
- Gluten-free Market
- Development of gluten-free snack bars to cater to the growing consumer demand for gluten-free products that do not compromise on taste or quality.
