The Dog and Fox Packaging Cleverly Integrates a Beer Coaster

 - Apr 19, 2018
References: & packagingoftheworld
For the release of a limited ale, Punk You Brands created a special bottle for Dog and Fox with a leather label that doubles as a beer coaster.

The coaster needed to be able to be flexible enough to fit around the curve of a bottle, but also thick enough to be put to use as an actual drink coaster. The leather drink coaster is affixed to the beer bottle packaging with quick-detachable silicone glue, so that a consumer may remove and reuse the collectible coaster design as needed.

While many alcohol manufacturers often go to the trouble of making separate pasteboard drink coasters, this one ensures that the branding is visible and does not rely on a drinking establishment to have the appropriate coaster in stock for customer use.