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Propercorn's Refreshed Packages Spotlight Global Illustrators

 - Apr 19, 2018
References: instagram & packagingoftheworld
Propercorn recently collaborated with seven artists from around the world to create a refreshed packaging series that reflects the brand's colorful spirit. Each newly redesigned popcorn product visually captures the essence of highly unique flavors like Sour Cream & Black Pepper or Sweet Coconut & Vanilla.

The design of each popcorn package includes a landscape that helps to paint a picture of the world from which the flavors originated. For instance, the Lightly Sea Salted variety is illustrated with a boat at sea, while the Peanut Butter & Almond popcorn boasts rolling nutty hills.

As well as boasting the designs from each illustrator on the front of the packages, Propercorn's new packaging also highlight the names of each artist on the back of each new pack.