The Ember bitlong snacks have been introduced by the brand as a new high-protein food product that will offer consumers a delicious way to satisfy their craving for meat. The jerky snacks come in two variations including 'Chilli' and 'Original,' which come in regular size packs along with shot-sized options that are perfect for enjoying when on-the-go. Each of the meat snack varieties are crafted with premium ingredients including 100% British and Irish beef, and feature a profile that doesn't contain added sugar or gluten.
The Ember bitlong snacks were explained by in a statement by the brand that said, "We are on a mission to put meat snacks on the map as a natural, zero sugar, high protein snack. We know that this sector is ripe for exploding way beyond the male-dominated demographic that currently makes up the £40m category. We want to reach these new consumers by offering a brand and range that’s not only consistent in terms of quality, consistency and flavor but continues to offer new and exciting products."
What Makes This Trend Stand Out
- Sugar-free Meat Snacks
- Opportunity for meat snack brands to offer zero sugar options to appeal to health-conscious consumers.
- High-protein Snacks
- Growing demand for high-protein snacks presents an opportunity for brands to launch innovative product lines.
- Convenient Snacking
- On-the-go shot-sized meat snack options cater to consumer demand for convenient snacking.
Sectors Adopting This
- Meat Snack Industry
- Brands in the meat snack industry can benefit from offering sugar-free and high-protein options to appeal to a wider audience.
- Health Food Industry
- Growing demand for high-protein and sugar-free snacks presents an opportunity for brands in the health food industry to launch innovative products.
- Convenience Store Industry
- Convenience stores can benefit from carrying on-the-go shot-sized meat snacks that cater to consumer demand for convenient and healthy snacking options.
