Millennials are said to not be as interested in traditional beer varieties as other demographics, which is seeing many brands respond with products like Bud Light Orange. Launched by AB InBev as a new variation on the wildly popular Bud Light Lime, the beer is crafted with real orange peels in the recipe to ensure a crisp, refreshing flavor. Set to be available from April until September, the beer is a summertime speciality that is sure to offer consumers a refreshing option that is distinctly different from other options on the market.
The new Bud Light Orange was explained by Bud Light VP of Marketing, Andy Goeler, who said, "Our millennial consumers are eager to try new, flavoured options in the light lager category. We wanted to create something new to engage with these consumers and bring them into the Bud Light family."