The SkinnyPop Puffs have been unveiled by the brand as a new snack option for consumers that will offer a satisfying flavor and crunch when looking for a better-for-you food in the grocery store.
The snack comes in 'White Cheddar' and 'Cinnamon & Sugar' flavor options, and features a gluten-free profile that is made with non-GMO ingredients. The snacks are packed with 17 grams of whole grains per serving, are a good source of fiber and are free from artificial ingredients and flavors to ensure they are as healthy as possible.
The SkinnyPop Puffs are free from nut ingredients and contain just 130 calories per serving, which makes them an ideal option for those looking to restrict their intake.
What's Driving This Trend
- Whole Grain Snacks
- With consumers looking for products that are healthy and packed with nutrition, creating new snack options with whole grain ingredients presents a disruptive innovation opportunity for the food industry.
- Gluten-free Snacks
- The growing demand for gluten-free products presents an opportunity for the food industry to tap into a market that has been previously underserved by offering gluten-free snacks like SkinnyPop Puffs.
- Better-for-you Food
- With an increasing emphasis on healthy eating, there is a growing trend towards creating better-for-you snacks that do not compromise on taste, offering an opportunity for companies to develop innovative products such as SkinnyPop Puffs.
Who This Affects Most
- Food Industry
- Healthy snack options like SkinnyPop Puffs present a disruptive innovation opportunity for the food industry to tap into the growing demand for healthier snack alternatives.
- Gluten-free Industry
- The SkinnyPop Puffs, which are gluten-free and made with non-GMO ingredients, offer an opportunity to the gluten-free industry to cater to a broader range of customers with healthy and delicious products.
- Nutrition Industry
- As the emphasis on healthy eating continues to grow, the nutrition industry can leverage the popularity of whole grain and gluten-free snacks like SkinnyPop Puffs to develop and market new, innovative products that cater to the growing demand for healthy and delicious food.
