Family-friendly restaurant chain TGI Friday's released a new loyalty program that offers consumers the chance to build up points and receive numerous rewards. In partnership with SessionM -- a platform that focuses on improving engagement with customers and taking extensive data for a thorough analysis, the restaurant now offers a program that is flexible and easy to redeem.
The new program boasts "real-time rewards experiences" offering new options that steer away from classic food rewards while extending to local opportunities. The chain will also offer consumers the ability to earn points online through social media rather than requiring patrons to come into the restaurant.
The new loyalty program from TGI Friday's aims to bring attention to the chain's social media platforms, while advancing what it can offer visitors to make the overall package more appealing to all users.