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Caffeine-Infused Meal Supplements

The Coffee-Flavored Huel Meal Replacement Offers a Pick-Me-Up

— April 28, 2018 — Lifestyle
The supplement market is expanding by leaps and bounds as consumers seek out simple yet delicious ways to maintain their busy schedule, so brands are responding with new options as seen with the Huel meal replacement. The brand has unveiled a new coffee flavored supplement that is made with real roasted coffee to offer the flavor along with the benefits of the caffeinated drink. The supplement is packed with 26 essential vitamins and minerals along with a perfect balance of carbs, protein, fat and fiber to ensure it's suitable for consumers with busy lifestyles.

The coffee-flavored Huel meal replacement comes in bags of 28 servings, and can be used by consumers as a way to stave off afternoon hunger and increase energy levels.
Trend Themes
1. Caffeine-infused Meal Supplements - Opportunity for brands to innovate in the supplement industry with coffee-flavored, vitamin-packed meal replacements that offer an energy boost throughout the day.
2. Simplifying Busy Lifestyles - Increased demand for simple yet nutritious meal options that cater to busy schedules presents an opportunity for brands to disrupt the meal supplement industry.
3. Personalized Nutrition - Incorporating essential vitamins and minerals in meal supplements that are perfectly balanced and customized for different lifestyles and dietary needs presents an opportunity for brands in the supplement industry.
Industry Implications
1. Supplement - Brands in the supplement industry can innovate by offering delicious and nutritious meal replacements that cater to different dietary needs and lifestyles.
2. Food and Beverage - Personalized nutrition and simplified meal options can disrupt the food and beverage industry, particularly in the area of quick and nutritious meal solutions.
3. Fitness - Caffeine-infused meal supplements that offer increased energy levels throughout the day can disrupt the fitness industry, particularly in the area of pre- and post-workout nutrition options.
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