'Peatos' Brands Itself as "Junk Food with Substance"

 - Apr 11, 2018
References: worldpeasbrand & bakingbusiness
In the same way that some innovative food and beverage brands are disrupting their respective categories with better-for-you versions of favorite products, 'Peatos' is setting itself apart as a brand that's putting a healthy spin on junk food.

While there are many health food brands that eschew the phrase "junk food" altogether, Peatos is boldly reclaiming it by producing "crave-able snacks taste like 'junk food' but [with] serious substance."

As its name suggests, Peatos are made with nutrient-dense pulses, such as peas and lentils, as well as real cheese. With flavors like Masala, Fiery Hot, Chili Cheese and Classic Cheese, Peatos proudly describes that it provides "over twice the protein and three times the fiber of that corny cheetah."