Global concerns about health are seeing many consumers seek out products that boast a healthier profile, which is being responded to by new options like Reduced Salt Marmite. Containing 25% less sodium than the original, the yeast extract spread boasts a light blue packaging that helps it to stand apart from other products on the shelf as a healthier alternative. The new spread will be promoted by the brand in the UK with a campaign to help make it known to consumers who practice a low-sodium diet.
The Reduced Salt Marmite speaks to the need for classic products with an augmented recipe to help make them more applicable for consumers who are looking to practice a healthier lifestyle.
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