Marmite Truffle Boasts a Decadent, Umami Flavor
Michael Hemsworth — May 4, 2022 — Marketing
The Marmite Truffle spread is arriving in the UK as a high-end take on the brand's classic yeast spread to offer consumers a new option to try in their favorite recipes.
The product is reported to have a rich umami flavor along with a decadent aroma that sets it apart from the classic original. Priced at £4.50 per jar, the yeast spread is launching at Sainsbury's locations in the UK with a black and gold branding to help set it apart from the original as well as the competition.
The company commented on the new Marmite Truffle spread saying, "From Insta-worthy sourdough truffle toast to creamy Marmite Truffle flavour fettucine, or a rich fillet steak served with Marmite Truffle-infused gravy and pomme purée – Marmite’s new…spread has been carefully curated to give everyday meals a swanky spin."
The product is reported to have a rich umami flavor along with a decadent aroma that sets it apart from the classic original. Priced at £4.50 per jar, the yeast spread is launching at Sainsbury's locations in the UK with a black and gold branding to help set it apart from the original as well as the competition.
The company commented on the new Marmite Truffle spread saying, "From Insta-worthy sourdough truffle toast to creamy Marmite Truffle flavour fettucine, or a rich fillet steak served with Marmite Truffle-infused gravy and pomme purée – Marmite’s new…spread has been carefully curated to give everyday meals a swanky spin."
Trend Themes
1. High-end Yeast Spreads - Opportunity to create more premium versions of classic spreads with new and unique flavors.
2. Umami Flavors - Opportunity to develop and market products with rich umami flavors to cater to consumers' changing tastes.
3. Gourmet Convenience Foods - Opportunity to create higher-end versions of everyday pantry staples to appeal to the growing demand for gourmet convenience foods.
Industry Implications
1. Food and Beverage - Opportunity to innovate in the food and beverage industry by developing new and unique flavors and ingredients for high-end products.
2. Retail - Opportunity for retailers to capitalize on the trend of premium food products by offering a wider selection of high-end spreads and gourmet convenience foods.
3. Hospitality - Opportunity for restaurants and hotels to incorporate high-end spreads and umami flavors into their menus to cater to the changing tastes of diners.
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