The Graze Marmite Crunch snack is being launched by the brand in on-the-go serving sizes to provide consumers in the UK with a way to enjoy a quick nibble when out of the house. The snack features a satisfying mix of ingredients such as roasted corn, broad beans and corn hoops that are all tossed in a yeast extract seasoning that gives the product a distinctly umami flavor profile. The vegan-friendly snack also fulfills the nutritional criteria for non-HFSS (non-high in fat, sugar and salt) products.
The Graze Marmite Crunch snack comes in 28-gram servings that are priced at £1.20 each and each contains 123-kcal to make them ideal as a quick pick-me-up in the middle of the day.
What's Driving This Trend
- Umami Snacks
- Creating savory snacks with unique umami flavor profiles using plant-based ingredients.
- Healthy On-the-go Snacking
- Developing convenient, healthy snack options in single-serve packaging for busy consumers.
- Non-hfss Products
- Manufacturing products that meet nutritional criteria for being non-high in fat, sugar and salt.
Who This Affects Most
- Food and Beverage
- Innovating snack products with unique flavor profiles and healthier ingredients.
- Packaging
- Creating single-serve packaging options that are eco-friendly and easy to open for on-the-go snacking.
- Retail
- Bringing new healthy snack options to market through grocery and convenience store chains.
