Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Online Diamond Jeweler Blue Nile Boasts a Unique Unboxing Experience

 - Apr 26, 2018
References: packagingoftheworld
Blue Nile is based in Seattle, Washington and is one of the world's leading diamond jewellers online. The label offers a plethora of designer and graded diamonds, and functions on an intuitive software that offers secure shipping -- ensuring that it translates its ethos of making diamond buying as simple as possible. Blue Nile works with creative agency CRP to upgrade its packaging in order to reflect its values of sophistication while keeping shipping costs and material waste minimal.

The result is the development of a new unboxing experience as captivating as the diamonds themselves. The plain cardboard box becomes a completely customized experience with a jewelry pouch, speciality papers and a custom sized ring box. The box includes a customized space for the items to store flat within the weight requirements in order to maximize efficiency.