As a means of capturing the attention of consumers in unconventional places, a number of brands are launching their own print publications—including non-dairy beverage brand Califia Farms and its new magazine, 'Pour Over.'
Califia Farms makes a range of nut milk products, dairy-free creamers and cold brew coffees. As such, the contents of its magazine are centered around coffee culture. Within the pages of Pour Over, consumers will be able to read more on the brand, as well as what it means to live a plant-based lifestyle.
April Siler, Califia Farms' senior vice president of marketing, notes the brand has become “embedded in coffee culture," as its Barista Blend almond milk is extremely popular at coffee shops, as are its Direct Trade cold brew coffee products, which are sustainably sourced.