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KEREL Beer Is Packaged in A Stubby Glass and Held Together by Cardboard

 - Apr 26, 2018
References: packagingoftheworld
Beer label KEREL gives a nod towards the 19th century with its taste while still delivering contemporary aesthetics through its packaging. Dating back to the end of the 19th century is The Verbeeck, which is a back brewery that became popular in Northern Belgium. Over the years, the name changed to VDBCK, to now KEREL. The beer today draws from the exact original KEREL yeast DNA, distinguished by university scholars and Belgian experts. Every bottle roots back to its heritage, reviving a taste of history.

The glass of that encompasses the product is 'stubby' because it doesn't boast the classic longneck bottle. The KEREL bottles are shipped out in packs of six, with cardboard holding the stubby bottles together around the neck. This is done to display the thick bottle shapes that represents what the brand is all about. A larger corrugated box can hold two six-packs in place together, and is finished with decorative stickers with order information.