Russian graphic designer and visual artists Ruslan Khasanov creates immersive imagery for MAC with a focus on social media branding. Highlighting the popular cosmetic brand's liquid lip colors, the animated product boasts beautiful and harmonious fluidity in mesmerizing and shiny kaleidoscopic colors. Interesting and captivating, MAC taps into Ruslan Khasanov to bring out the qualities of the company's lip products for an Instagram-centered marketing initiative.
It is evident that social media branding campaigns are a way for labels to build an identity and connect with a vast audience. Ruslan Khasanov was tasked to create Instagram-specific content, which attests to the fact that each digital platform has a style and a formula for successful communication through content-specific algorithms that need to be obeyed even by industry giants.
What Makes This Trend Stand Out
- Social Media Branding
- There is a trend of utilizing social media branding campaigns to build an identity and connect with a vast audience.
- Fluid and Colorful Imagery
- Creating immersive and mesmerizing fluid and colorful imagery is a trend in the visual arts industry.
- Instagram-centered Marketing
- The use of Instagram as a key platform for marketing initiatives is a growing trend among businesses.
Sectors Adopting This
- Graphic Design
- There is a disruptive innovation opportunity in the graphic design industry to create immersive and fluid imagery for social media branding campaigns.
- Cosmetics
- The cosmetics industry can benefit from leveraging fluid and colorful imagery to showcase their products in social media branding.
- Marketing and Advertising
- The marketing and advertising industry can explore Instagram-centered marketing strategies to reach a wider audience and engage with customers.
