Russian graphic designer and visual artists Ruslan Khasanov creates immersive imagery for MAC with a focus on social media branding. Highlighting the popular cosmetic brand's liquid lip colors, the animated product boasts beautiful and harmonious fluidity in mesmerizing and shiny kaleidoscopic colors. Interesting and captivating, MAC taps into Ruslan Khasanov to bring out the qualities of the company's lip products for an Instagram-centered marketing initiative.
It is evident that social media branding campaigns are a way for labels to build an identity and connect with a vast audience. Ruslan Khasanov was tasked to create Instagram-specific content, which attests to the fact that each digital platform has a style and a formula for successful communication through content-specific algorithms that need to be obeyed even by industry giants.