Coachella attendees could browse and purchase Alexis Bittar's capsule jewelry collection from a gold-plated Volkswagen called the Bittar Bus.
This unique marketing technique fuses the old with the new and nods to the camper vehicles that were prevalent throughout festivals like Woodstock while allowing for a more discreet capitalist venture. This all-gold vehicle was perfect for capturing the attention of the high-energy festival goers and featured a unique jewelry range which was reflective of the hippie-inspired aesthetic at Coachella.
Some of the designs available for purchase included bracelets, necklaces, earrings and more and retailed between $90 and $295. The gold-plated vehicle also made an appearance at this year's Art Basel and is set to land at other art and culture-related events throughout the year.
Image credit: Alexis Bittar via Instagram @Alexisbittar
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