Kim Kardashian West puts her focus on inclusivity and diversity in this KKW Beauty campaign. The initiative was launched to promote the company and draw consumer attention to the launch of the Three-Step Concealer Kits— consisting of 16 shades of Liquid Concealers, four shades of Baking Powder and four shades of Brightening Powder.
The KKW Beauty campaign definitely receives the recognition it deserves as it is a lesson in open-mindedness, age-celebration and tolerance. The branding initiative also welcomes the familiar faces of Kim's mom Kris Jenner and her grandmother M.J. Shannon.
In expanding her target demographic to include individuals of all ages and skin tones, this Kardashian beauty endeavor ensures that the product works in every circumstance, and is able to deliver results and confidence to its user.
Photo Credits: Twitter