Kim Kardashian West puts her focus on inclusivity and diversity in this KKW Beauty campaign. The initiative was launched to promote the company and draw consumer attention to the launch of the Three-Step Concealer Kits— consisting of 16 shades of Liquid Concealers, four shades of Baking Powder and four shades of Brightening Powder.
The KKW Beauty campaign definitely receives the recognition it deserves as it is a lesson in open-mindedness, age-celebration and tolerance. The branding initiative also welcomes the familiar faces of Kim's mom Kris Jenner and her grandmother M.J. Shannon.
In expanding her target demographic to include individuals of all ages and skin tones, this Kardashian beauty endeavor ensures that the product works in every circumstance, and is able to deliver results and confidence to its user.
Photo Credits: Twitter
Key Themes Behind This Trend
- Inclusive Beauty Campaigns
- Disruptive innovation opportunity: Create beauty campaigns that celebrate diversity and inclusivity to appeal to a wider range of consumers.
- Age-celebration Initiatives
- Disruptive innovation opportunity: Develop initiatives that promote age-celebration and challenge traditional beauty standards.
- Multi-generational Branding
- Disruptive innovation opportunity: Implement branding strategies that include multiple generations to connect with a broader audience.
Where This Applies
- Beauty and Cosmetics
- Disruptive innovation opportunity: Introduce more diverse product ranges and marketing strategies to cater to a wider range of consumers.
- Fashion and Apparel
- Disruptive innovation opportunity: Create clothing lines and campaigns that celebrate diversity, inclusivity, and age.
- Marketing and Advertising
- Disruptive innovation opportunity: Develop new strategies and campaigns that challenge beauty norms and showcase a broader range of individuals.
