Kylie Cosmetics and Kylie Skin — the popular cosmetic brand originally founded by Kylie Jenner — recently expanded its distribution network and are now available in Canada. Both ranges were recently reformulated with clean, vegan ingredients and are now available at Shoppers Drug Mart across the country.
"I'm so proud to relaunch Kylie Cosmetics with all new formulas that are clean and vegan," said Kylie Jenner. "Innovation has come far in the past few years. When creating this line, it was so important to me to commit to using clean ingredients across the board, but to never sacrifice performance. My new lip kit has 8-hour wear and is so comfortable on the lips, and all my new formulas are amazing. I'm excited for everyone to try the new products."
Image Credit: Coty
What's Driving This Trend
- Clean Beauty
- Kylie Skin's switch to clean, vegan ingredients paves the way for more companies to expand into the clean beauty space.
- Celebrity Branding
- Celebrity skincare ranges like Kylie Cosmetics provide opportunities for personal branding and product innovation to enhance customer engagement and loyalty.
- Global Expansion
- Rolling out Kylie Cosmetics and Kylie Skin in Canada represents an opportunity for more beauty brands to expand their markets abroad.
Who This Affects Most
- Cosmetics
- Kylie Skin's move towards clean and vegan ingredients marks a significant change in the cosmetics industry towards more sustainable and ethical practices.
- Retail
- The expansion of Kylie Cosmetics and Kylie Skin in Canada highlights the growing trend of celebrity partnerships in the retail space.
- Beauty Product Development
- Kylie Cosmetics' and Kylie Skin's reformulation with clean, vegan ingredients points towards a future of more natural and eco-friendly beauty product development.
