HelloGiggles Magazine is a Tangible Version of the Online Community
Laura McQuarrie — April 20, 2018 — Pop Culture
References: adweek & hellogiggles
HelloGiggles was originally launched in 2011 as a positive online community targeted at Millennial women and as of 2018, HelloGiggles Magazine is being introduced as a tangible print publication.
The first edition of the digital brand's magazine recently launched to select People subscribers between the ages of 18 and 39. Within the pages of the magazine, readers will find everything from essays and author recommendations to tear-out inspirational quotes and even crossword puzzles with a feminist twist, as well as other fun and nostalgic activities.
While many publications have been forced to go out of print and share digital-only content, many digital brands are finding success by targeting consumers in an unexpected way with tangible magazines.
The first edition of the digital brand's magazine recently launched to select People subscribers between the ages of 18 and 39. Within the pages of the magazine, readers will find everything from essays and author recommendations to tear-out inspirational quotes and even crossword puzzles with a feminist twist, as well as other fun and nostalgic activities.
While many publications have been forced to go out of print and share digital-only content, many digital brands are finding success by targeting consumers in an unexpected way with tangible magazines.
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