American Apparel's Back To Basics Campaign Marks a Revival

 - Apr 25, 2018
References: global.americanapparel & highsnobiety
Simplistic fashion label American Apparel is making a comeback following its buyout by Gildan, and is announcing it through the Back To Basics campaign. Last year, the label was bought out due to a mass decline in sales and was forced into bankruptcy. American Apparel returns this year for Spring/Summer 2018, focusing on staple silhouettes as per usual. In addition to the new campaign, there is a highlighted focus on inclusiveness. The brand emphasizes diversity and body positivity with its new campaign -- casting a diverse group of models found through social media channels.

The returning pieces center around matching tracksuits, a selection of denim tops and bottoms, swim apparel, underwear, dresses, trousers and dress shirts. The label also brings back its archival pieces such its color-blocked t-shirts, hoodies, fisherman sweaters and zip-up sweaters.