IKEA Made Fashion-Forward, Comfortable Styles with William Hunt

 - May 2, 2018
References: ikea & designtaxi
Furniture superstore and delicious food seller IKEA is now experimenting with fashion retail, as it tapped British tailor William Hunt for an exclusive collection of patterned suits that are designed to match its bedspreads and curtains, in order to make consumers "feel at home anywhere."

The beautifully handcrafted formal apparel is made out of IKEA textiles—SOFIA, ROSENRIPS, NEDJA and KUNGSLILJA—all used for the furniture giant's products. The three-piece patterned suits definitely make a statement and can be indicative of how one chooses to furnish their home. The endeavor focuses on bringing comfort to people in and outside of the house, allowing them to wear their patterned suits or, better yet, their "identity as a couch potato loud and proud."