In celebration of World Whisky Day this year, Diageo will be holding a Whisky Pairing Dinner at the Haymarket Hotel in London.
Over a four-course meal, diners will discover five unique Scotch whiskies—from brands like Johnnie Walker—each of which spotlights a different element of whisky. The event in May is set to open with a pre-dinner cocktail and canapés, followed by a dinner with an introduction to each hand-picked selection from Diageo Scotch Whisky ambassador Colin Dunn.
As many consumers are looking to engage with their favorite brands via experiential events, food and beverage tastings offer an immersive way to encourage everything from education and entertainment to product discovery in the course of just a few hours.
Whisky Pairing Dinners
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